Methods of marketing
Marketing is a broad term which encompasses a number of different promotional techniques. Some of these techniques can be relatively inexpensive, and others more expensive.
When considering what methods to use, it’s important to keep in mind your audience (what will be the most effective method of speaking to them) and your resources (what is your budget / how many staff are involved). Not all techniques will work for all audiences – it’s up to you which you pick to be most effective.
Methods of marketing include the following. Further information on some of these can be found in the right hand menu on this page.