The #MuseumsGaveToMe campaign began in 2015, and takes place over the traditional Twelve Days of Christmas (25th December to 6th January). The first campaign was just a small, introductory part of the wider advocacy campaign. It was intended to introduce museums to the three primary messages that they should be working into their communications with decision-makers and stakeholders in order to support their work.
These messages, developing the Scottish Government's priority themes, are:
- Museums play an important role in tackling inequalities;
- Museums are crucial to local and national placemaking; and
- Museums make a substantial economic impact.
Those museums who have taken part in our festive Twitter campaign previously and have used our advocacy materials will have already thought about their work in this context. To see all the tweets from the 2015-2016 and 2016-2017 campaigns, please visit http://bit.ly/MuseumsGaveToMe - hopefully this will inspire you to create your own similar messages.
The 2015-2016 twitter campaign had a strong response, with more than 500 tweets sent out over the Twelve Days. Many of these were by museums themselves, both local and national, and a number of local authority museum services. Tweets from the museums were widely taken up by a range of online stakeholders, including the Edinburgh Evening News and individual members of staff in the Scottish Government.
We'll be running the campaign again across the festive season for 2017-2018, with examples of how museums achieve across the three themes being tweeted out by MGS under the hashtag #MuseumsGaveToMe. We'll provide at least one example per day, set up in advance to run over the quieter festive period. Museums are encouraged to engage and tweet their own examples, thinking about how they are already delivering across these priority areas. If you are planning to not be in the office over this period, you could use a service like Buffer or Hootsuite to manage your campaign automatically while you're away.
To take part in the campaign this year, please download our Tweet Schedule and think of examples of how your work ties into the theme for each day. Be sure to introduce the campaign to your followers and use the hashtag to increase the impact we make collectively.