AMA Conference 2025: Amplify
Event information
Date: 9th – 11th July
Organiser: Arts Marketing Association
Location: Edinburgh International Conference Centre, 150 Morrison St, Edinburgh EH3 8EE and online
Cost:
Early bird member rate (available until 12 May): £470 + VAT
Standard member rate: £575 + VAT
Small organisation member rate: £335 + VAT
Freelance and between jobs member rate: £285 + VAT
Non-member rate: £765 + VAT
Dedicated to turning up the volume to help you stand out from the crowd, this year’s AMA Conference is THE place to come together to magnify your capabilities, build connections, and share your passion for the work you do.
Whether you consider yourself to be working in marketing / comms / PR / audience development / digital / leadership (or one of the many other titles marketers are given) then this year’s Conference has something for you. You could:
- Grow your skill set with a choice of over 30 sessions on offer in person
- Build your networks for the future — locally and nationally
- Get support and reassurance from people who are in exactly the same boat as you
Get the most from the AMA Conference experience by joining in-person. In-person tickets include:
- Access to the opening night social on 9 July
- Full access to the Conference on 10 — 11 July, with a choice of over 30 sessions to attend
- Lunch and refreshments during both Conference days
- One evening social event on 10 July, including food/refreshments
- Access to session recordings through Conference Online, once Conference has taken place.
Please note: to ensure delegates have all the needed information prior to Conference, bookings will close on Monday 7 July at 12pm.
Bursaries
MGS is working with AMA to offer bursaries to help Scottish museums and galleries attend the conference. Please fill out this form by 12 May at 12 noon to apply for a bursary. The bursary covers the cost of your Conference ticket only. You will need to arrange and pay for your travel and accommodation.
Conference Online
Can’t make the trip to Edinburgh? Note to worry, Conference Online has you covered.
Bringing the best of AMA Conference 2025 to your computer screen, at a time that suits you, Conference Online includes:
- 16 sessions live streamed from Ediburgh
- Includes all 4 Keynote sessions
- Recordings of all these sessions, available to watch at a time that suits you until 29 August 2025
- Totals over 11 hours of content
Conference Online will be going on sale in April.