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Event information

Date: 27 March, 2024

Time: 09:30 – 16:30

Organiser: Association for Cultural Enterprises

Venue: Online

Even if your retail business is well established, taking the time to set out a clear and measurable strategy is an essential building block of your success and future development.

This practical one day Masterclass will take you through the core components of an effective retail strategy, why you need one and what to include. You’ll learn how to build a strategy that sets out your goals, how you will achieve them and how you will measure success.

A template strategy document will also be included as part of the Masterclass.

Who is it for?

This Masterclass is aimed at anyone responsible for retail in an arts, cultural or heritage organisation.

The Masterclass will be delivered over one day and will be a mix of discussion, breakout, and feedback sessions to encourage networking and sharing of results. Full programme to follow.


Member: £130

Non-Member: £260

About the trainer

Alison Cant, Head of Merchandising, V&A

Margaux Soland, Senior Buyer, V&A

Bursaries: All bursary places for this event have been filled