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Event information

Date: 16 July

Time: 10am – 11am

Organiser: Arts Marketing Association

Venue: Online

This webinar offers leaders an overview of the latest trends and insights on the use of data for strategic decision making.

Being a senior arts marketer requires a balance of delivery, strategic working, and forward planning.

‘Digital Digest’ is a new series of 60-minute sessions that will help senior marketers keep ahead of the latest developments impacting their organisations.

The sessions will focus on trends — highlighting the things that senior marketers need to know so that they can get the best from their teams and plan for the future of their organisations.

This webinar looks at data.

This session will:

  • Share tips on how to spot useful data and ways to interpret it
  • Offer insight into how to communicate data to non-marketing colleagues
  • Provide advice on how to use data for forward-planning and decision making

Any prior knowledge/experience needed to benefit from this session? 

This session is pitched at senior arts marketers e.g., people with job titles such as Head of Marketing, or Director of Audiences.

Some customer data experience would be helpful, but not necessary.

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read the AMA online training checklist to ensure you get the most out of this training.

If you have any access requirements, please contact


Free for AMA members

£55 + VAT for non-members

Event booking