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Fundraising Matters | Individual Giving Essentials
Event information
Date: 13th May
Time: 9am-12pm
Organiser: Culture & Business Scotland
Venue: Azets Quay 2, 139 Fountainbridge, Edinburgh, EH3 9QG
Cost: £120 + VAT for C&BS members, £190 + VAT for non-members
Are you interested in developing an individual giving programme? David Nelson provides insight and advice into this increasingly invaluable income stream.
This short course will explore the key role individual giving can have within your fundraising strategy and how to create a donor-centric giving programme.
What will you learn?
Over this three-hour session, you’ll explore:
- what motivates individual donors
- different types of individual giving programmes
- building a successful individual giving programme
- creating and maintaining positive relationships with donors
- developing techniques for identifying and recruiting new donors
- stewarding donors to become advocates for your cause
Who is it for?
This course is ideal for anyone new to working with individual donors, or anyone looking to create or refresh their individual giving programme.