Contact Us
Skills & Confidence
Click here to go to the Strategy Hub

Managing our Brand: a live case study from AMA

Event information

Date: 11 September

Time: 10am – 11:00am

Organiser: Arts Marketing Association

Venue: Online

This webinar is a case study on how one organisation actively manages their brand in their comms.

Understanding your role as a ‘manager’ or ‘guardian’ of your organisation’s brand is important. It’s easy for the essence of it to get lost or muddied — especially when it comes to comms.

This session will show you what one organisation is doing to address that and keep its brand on track.

This session will:

  • Share examples of how to manage your brand in practice, including approach to tone of voice, house style and using templates
  • Outline how the use of personas and understanding the purpose of each of your comms channels can underpin your brand management
  • Offer insight into the AMA’s work, as a real-time case study of an ongoing project

Any prior knowledge/experience needed to benefit from this session? 

The session is suitable for those at an early to mid-career point. Attendees should understand the foundations of what brand is, and have some responsibility for writing comms, whether internal or external.

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read the AMA online training checklist to ensure you get the most out of this training.

If you have any access requirements, please contact


Free for AMA members

£55 + VAT for non-members

Event booking