Marketing Campaigns Series: Accessible Campaigns
Event information
Date: 5th March
Time: 10am – 11.30am
Organiser: Arts Marketing Association
Venue: Online
Cost: Free for members, £55 + VAT for non-members
This webinar will explore how to create campaigns that are more accessible to your audiences.
Most arts organisations commit to being open to everyone, yet when marketing materials and digital experiences are inaccessible, they exclude audiences.
Whilst there are existing protections to prevent people being discriminated against, with the European Accessibility Act being enforced as of June 2025, more organisations than ever before will be legally obliged to meet the Web Content Accessibility Guidelines.
In this session Arts Marketing Association will explore some of the most common barriers in marketing campaigns, and how to create accessible campaign content across a variety of platforms.
This session will:
Help you identify if assistive technology users can access your marketing campaigns
Provide tips on how to test for accessibility
Offer advice on budgeting for accessibility
Any prior knowledge/experience needed to benefit from this session?
No specific accessibility experience required.
How do I take part?
This event will take place on Zoom.