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Event information

Date: 17 April

Organiser: Museums Association

Venue: Museum of London

The potential of digital tools – from social media platforms to AI software – to support museums’ work has never been greater. Increasingly, museums are embedding strategic approaches and recognising that digital products are just another tool to achieve their goals around social impact, audience engagement and collections development.

Through a mix of provocations, case studies, panel discussions and demonstrations, the MA’s popular one-day conference returns for 2024 with a focus on the creative and innovative ways museums are using digital innovations. From digital learning to gamification, the event considers human-centred approaches to creating engaging content.

Delegates also have the chance to hear more about how AI is shaping different areas of work, from collections management and operations to the visitor experience. And there will be discussions around the ethics of the sectors’ digital explorations.

This event takes place in-person and includes demonstrations and exhibition stands.

The day includes refreshments and a vegetarian/vegan lunch.

The programme includes:

  • Practical advice on how understanding your online audiences can help you set digital objectives and feed into strategic decision making
  • The latest thinking from leaders within the Museums Computer Group
  • An in-depth panel discussion on the potential risks, opportunities and ethics for museum of AI technology
  • A case study of how funding can support digital developments
  • Understanding the environmental impact of museums’ digital activity – and the intersection with digital decolonisation work.

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