Social Media Toolkit
Social media can play a key role in supporting your museum’s marketing and engagement objectives. This guide will help you develop a digital presence that's right for you and your audiences.
Top tips for a ‘no budget’ marketing campaign
By using existing resources and planning ahead it’s entirely possible to run a small marketing campaign on a limited budget. Here are some top tips on how to do that.
Identifying your audience
You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.
Understanding your audiences through Evaluation
Evaluation helps you understand who comes to your museum. Learn more about evaluating your audience to help inform your content, interpretation, marketing, strategy, and planning.
Public Relations (PR) Toolkit
We've developed a PR Toolkit to help you with your PR activity. This includes advice on which channels to use, how to write a press release, and how you can work with influencers.
Marketing Toolkit
Our Marketing Toolkit will help you with your marketing activity. It includes information on knowing your audiences, where and how to market, developing your branding, and improving your photography.
Neurodiversity: navigating strengths, challenges, and support in the workplace
In recognition of Neurodiversity Celebration Week, this article by our Business Administration Assistant Keira Easton highlights the importance of recognising and supporting neurodivergent individuals in the workplace.
Introducing the Scottish Museum of Empire, Slavery, Colonialism and Migration
Salma Ali and Grace Browne, Co-Lead Coordinators for the newly established Scottish Museum of Empire, Slavery, Colonialism and Migration (SMESCM) discuss how the work of Empire, Slavery & Scotland’s Museums enters a new phase of delivery and help set out how the museum can become a more accessible and representative space.
Scotland’s Museums and Galleries Strategy Symposium 2025: Achievements, Challenges, and Adapting for the Future
Jason Rose, Senior Advocacy and Public Affairs Manager at Museums Galleries Scotland, reflects on the key themes which emerged during this week’s Strategy Symposium.
Museum sector charts progress at 2025 Strategy Symposium
Over 300 museum sector workers met in-person and online to exchange ideas and discuss their work on the priority areas of Scotland’s Museums and Galleries Strategy.
Knowledge Exchange: Finding your place
In this Knowledge Exchange event, speakers discuss how museums across Scotland are implementing place-based approaches.
Place-based working
Explore resources on Place-based working and how museums can collaborate with their local communities to address their needs and fulfill their full potential.