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Take part in our national advocacy campaign on 18th May and tell us how #MuseumsSparkJoy for you.


Twitter: @MuseumsSpark Facebook: @MuseumsSpark

Following on from the success of last year, Museums Galleries Scotland is once again coordinating #MuseumsSparksJoy to celebrate and support International Museums Day in May (#IMD2020). #MuseumsSparkJoy is an awareness raising campaign to help highlight the collective good that museums do and the value they have in their communities. The campaign will involve pro-active media engagement and coordinated social media activity using the hashtag #MuseumsSparkJoy on Monday 18th May 2020.


We want to reflect the fun, inclusive, and personal nature of museums, highlighting their positive place in people’s lives which is why we’ve chosen this particular hashtag. For those unfamiliar with the term to “spark joy”, it was popularised by the Japanese organisational consultant, Marie Kondo. It is a translation of the Japanese word tokimeku, which describes the fluttery sensation you feel in your chest when you are happy or excited.

Can anyone take part?

Yes, absolutely! You don’t have to be a museum to get involved, one of the key messages throughout the campaign is that museums are for everyone. We’re really fortunate that people who work or volunteer in museums are already pretty passionate about them and love to share what makes museums special to them.


How to get involved

There are many different ways that you can take part depending on how involved you would like to be. If you need some inspiration we’ve provided some themes you can explore to help  

As an individual you can use social media to post something using the #MuseumsSparkJoy hashtag to let everyone know why museums are special to you.

As a cultural heritage organisation you can use social media to share what it is about your organisation that sparks joy. It could be your collection, something about your staff and volunteers (or their favourite collection items) or your local community who come to visit!  Encourage your visitors to join in too and share what they enjoy about your museum and others.


Making it easier to take part

Have you taken part in a previous social media day such as #ScottishMuseumsDay, #ScotlandsNSCs#MuseumsGaveToMe or Culture Themes days such as #WhyILoveMuseums day or #MuseumSelfieDay? You can use the free social media analytics tools included with services like Facebook or Twitter to look back over your posts and see if there were any that resonated with your followers. You can use the content of these posts to create something to post for #MuseumsSparkJoy. (If you’re unsure how to access these free tools our guide on online engagement tracking can help you. It also provides some guidance on gathering online data for reporting purposes.)

Thinking up social media content can be really time consuming so you may want to plan and schedule some tweets in advance. You can use free tools such as Buffer or Hootsuite to do this. Simply write your posts, schedule them for 16th May and the tools will post them for you.

Part of the joy of a social media day is seeing, sharing and responding to what others have posted so please remember to also join in in real time on the day too! 

What next?

We'll have more info soon on the activities and themes we have planned for #MuseumsSparkJoy 2020. Be sure to check this page in April. 

We'll be posting from @MuseumsGalScot, @MuseumsSpark and MuseumsSpark on Facebook. You can join in the conversation on social media on Monday 18th 2020 May, by posting images, videos, GIFs, thoughts and memories of how #MuseumsSparkJoy in your life, or how our local museums impact the lives of others. Use the hashtag #MuseumsSparkJoy on twitter and facebook, and help to celebrate our fantastic collections and beautiful museum buildings across the country, and how they spark joy amongst the people who visit. If you still have questions drop us an email or tweet