About the Event
The Summer Arts & Business Scotland Development Forum brings the key functions of marketing and fundraising together in a networking and learning environment to share the opportunities, challenges and the ways forward for better working.
- Are your marketing and fundraising teams malfunctioning at other ends of the room or even in different buildings?
- Are you in a small arts or heritage organisation and punching well above your weight juggling both important functions to ensure your growth and development?
- What opportunities and challenges do your marketing and fundraising approaches face currently?
- Have you successfully joined together both operations or are they running in silo to separate targets, strategies and agendas?
This Arts & Business Scotland Development Forum will provide a platform for Marketers, Fundraisers, Artistic Directors, CEOs, and Development staff to come together and explore how working together could bring big rewards in building new audience engagement and securing new funders (private and public). The topic will be explored over two sessions on the day.
A selected panel with considerable experience from across the arts and heritage sector in Scotland will share their views, answer your questions and consider how integrating both functions can help you reach new audiences, new public donors and new business supporters.
The Arts Marketing Association (AMA) will present on the Shared Ambition programme which brings fundraising and marketing people together from the same organisations on an experimental learning and skills development journey. Joining the discussion will be speakers from arts organisations in England who have taken part.
Book early to ensure you and your colleagues secure a place. A&BS have the capacity to offer up to a maximum of three persons per organisation. This is to ensure that representatives from across both areas of work and leads of organisations can each attend if desired.
What previous Development Forum attendees said:
“It’s by far the best forum around to find out about cultural activities and the link with business opportunities” Scott Craig, Partner, Scott Moncrieff
“It’s a good opportunity to meet others in the sector in a welcoming atmosphere” Molly Goyer, Imaginate
“Great opportunity to meet new people from across different sectors” Scott Byrne, General Manager, Hospitalfield
“Great fun networking and good content, taking away a lot” Gavin McLellan, John Muir Trust
“A good network to develop your approach and practice in a supporting environment” Giles Ingram, CEO, Abbotsford Trust
“Great networking and content - go!” Margaret Clift McNulty, National Museums Scotland