Event Information
Date: 21 September 2026
Time: 2 PM
Organisers: Museums Galleries Scotland, VisitScotland.
Venue: Online
This session is presented in partnership between Museums Galleries Scotland and VisitScotland.
This introductory webinar will explore how museums and galleries can use online booking systems and online distribution partners to reach more visitors, work more efficiently and create new income opportunities.
Designed for both free and paid attractions, the session will explain how being visible on websites where people search for and book things to do can help attract new audiences and increase visits, particularly during quieter periods. We’ll look at how online booking systems can help you manage visitor numbers, improve the visitor experience and reduce administrative tasks.
The webinar will also explore how booking systems can provide useful information about your visitors, helping you better understand who is visiting and when.
Whether you’re already using an online booking system or just starting to explore your options, this session will provide a practical introduction to the digital opportunities available to museums and galleries. You’ll leave with a clearer understanding of what these tools do, how they can benefit your business and some simple next steps to consider.
Event Booking
