Money Talks: Income Generation for Museums
Event Information
Date: 16 September 2026
Time: 11.00am-16.00pm
Organiser: Museums Association
Venue: Online
It’s never been more crucial for museums to develop sustainable commercial models that complement their wider organisational values and objectives. Rising costs combined with fewer funding opportunities and changing audience visiting and spending behaviour means museums of all shapes and sizes are having to make difficult business decisions in order to keep the doors open.
At this one-day conference, through case studies and panel discussions discover:
- practical, creative and achievable ways that your museum can generate sustainable income
- ways to create income while staying true to your core mission
- how to overcome the challenges of recent years
- future trends across retail, e-commerce, events, corporate hire and more.
Who is it for?
- People working in a commercial team or who have responsibility for income generation
- People manage a small museum that needs to raise income and become self-sustaining
- People are interested in the future sustainability of the museum sector
- People needing new ideas for raising income
- People leading a museum and who want to better understand how commercial strategy can support your wider mission.
Cost:
- Concessionary Member: £37
- Freelance and Consultant Member: £42
- Member (Essential, Full, Institutional and Commercial members): £47
- Non-member: £69