VisitScotland Business Development Programme 2026-27 - Glasgow City
Event information
Dates: 16th of September, 29th of September, 28th of October
Times:
Session 1: 12:30PM-3PM
Session 2: 1:30PM-3:30PM
Session 3: 10:30AM- 1:30PM
Organiser: VisitScotland
Venue: St. Mungo Museum of Religious Life & Art, Glasgow
Cost: Free
VisitScotland are hosting a series of three in-person workshops to learn about the landscape of travel distribution in a global marketplace, discover online and offline routes to market, and how to create bookable tourism experiences for different audiences. The workshops will guide discussion and collaborative exploration to help unlock opportunities for engaging with the travel trade within your business. Participants are encouraged to come prepared to actively contribute and collaborate. If you missed one or two the workshops in this series, you are still welcome to join the remaining.
16 September 2026, 12.30pm-3pm – An overview of latest market insights and introduction to travel distribution
Understanding the routes to market and how the travel trade can support your business (light lunch included)
29 September 2026, 1.30pm-3.30pm – Creating bookable experiences for different target audiences
What visitors and trade partners are looking for, and how to shape offerings that stand out (refreshments included)
28 October 2026, 10.30am-1.30pm – Increasing off season yield through online booking systems and Online Travel Agents (OTAs)
Practical approaches to boosting revenue during low-demand periods (light lunch included)
Whether you run a B&B, hotel, attraction or experience, this workshop series is for you!