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Scottish tourism industry contacts


When marketing your business or event to tourists, it’s most effective to team up with other local and regional businesses and tourism organisations. This creates a ‘buzz’ around your area and helps promote the benefits, activities, and attractions that are specific to your region. 

This concept is called destination marketing – a type of marketing that promotes a particular destination to increase visitors.  

Throughout Scotland, all the Local Authority areas have their own destination marketing representatives.  

VisitScotland support

VisitScotland is Scotland’s national tourism organisation and provides industry leading advice, opportunities, and information in the area of tourism. General advice and information for businesses can be found on VisitScotland’s corporate website. This includes useful tourism insights VisitScotland Research and insights. 

As part of their service, VisitScotland also provide Industry Relationship Managers (IRMs) for each region, who form the first port of call for Scottish businesses, including individual museums, looking for personalised advice and support in tourism. The IRMs can help with anything from identifying your audience, providing tailored business surgeries, and developing your digital marketing. For further information and the contact details of each of the IRMs, see the VisitScotland Industry Relationship Managers page. 

There’s also the opportunity to create a free business listing on the public-facing VisitScotland website, which will also alert an IRM that there’s a new business in their area. You can do this by completing the Working with VisitScotland form.  

As part of our Talking Partnerships series of online events, we invited  VisitScotland to present an overview of ways in which Scotland’s national tourism organisation can provide the museums and galleries sector with support, guidance, and insights. This blog highlights key points from the presentation.

Other support

As well as VisitScotland, there are a range of other organisations that operate within destination marketing. Primarily these are organisations of two types: 

Business Improvement Districts 

This is formed when a group of local businesses get together and invest collectively to support their area’s tourism industry.  

For more information and a list of all Business Improvement Districts, visit the Scotland’s Improvement Districts website. 

Destination Management Organisation/Company (DMOs) 

These are organisations that represent a destination and help to develop their long-term travel and tourism strategy. 

Contacts by region

The organisations outlined here are a mixture of types of organisation. Some are more commercial and others less so. We would suggest visiting their website and researching the organisation prior to getting in touch. If you’re unsure of how to progress, speak to your local VistScotland IRM. 

Aberdeen & Aberdeenshire


Coordinator: Aberdeen City Council/Aberdeenshire Council 

Contact: 01224 900490 or



Coordinator: Angus Council 

Contact: Millie Clarke 01307 473262 or 

Argyll & the Isles

Wild About Argyll/Explore Argyll 

Coordinator: Argyll & the Isles Tourism Cooperative 

Local areas include: Oban and Lorn (email; Heart of Argyll & Inveraray; Bute and Cowal; Mull and Iona; Kintyre and Gigha; Islay, Jura and Colonsay 

Contact: For contact information for the individual local agents email 

Love Loch Lomond 

Coordinator: Love Loch Lomond 

Due to the large area Loch Lomond and the Trossachs represent, this listing is also included in the Stirling and West Dunbartonshire sections. 


Note: South Ayrshire is also covered separately 

Ayrshire & Arran

Ayrshire and Arran Tourism 

Coordinator: South Ayrshire Council, North Ayrshire Council, East Ayrshire Council 

Contact: Register through website 


Coordinator: Arran Trust 

Contact: 01770 302043 or 


Discover Clackmannanshire 

Coordinator: Tourism Group for Clackmannanshire 


Dumfries & Galloway

Visit South West Scotland (NOTE: also serves South Ayrshire) 

Coordinator: Visit South West Scotland 




Coordinator: Dundee City Council/ One City Many Discoveries Marketing Campaign 

Contact: Jennifer Caswell, Campaign Manager 01382 434252 or 

East Dumbartonshire

Visit East Dumbartonshire 

Coordinator: East Dumbartonshire Tourism Partnership/East Dumbartonshire Council 

Contact: through website 

East Lothian

Visit East Lothian 

Coordinator: East Lothian Council 

Contact: through website 


This is Edinburgh 

Coordinator: Marketing Edinburgh 

Paid membership 

Contact: Head of Member Services 0131 473 3666 or 



Coordinator: Falkirk Council/Falkirk Area Tourism Partnership 

Contact: 01324 590960 or 


Welcome to Fife 

Coordinator: VisitFife/Fife Tourism Partnership 

Contact: 03451 555555 ext 445838 or 


People Make Glasgow 

Coordinator: Glasgow Life/Glasgow City Marketing Bureau 

Contact: Membership Manager 



Coordinator: VisitInvernessLochNess (Business Improvement District) 

Contact: through website 

North Coast 500 

Coordinator: North Coast 500 Ltd 

Area covered: North Highland Coast – Black Isle, Caithness, Easter Ross, Inverness-shire, Sutherland, Wester Ross 

Contact: 01463 229 849 or 

Visit Cairngorms 

Coordinator: Cairngorms National Park 


Outdoor Capital of the UK 

Coordinator: Lochaber Chamber of Commerce 

Contact: 01397 705765 or 


Discover Inverclyde 

Coordinator: Inverclyde Council/Local Tourism Partnership 




Visit Midlothian 

Coordinator: Midlothian Tourism Forum 

Contact: Simon Beattie, Rosslyn Chapel on 



Coordinator: Moray Chamber of Commerce 

Contact: or or 01343 610 383 

(NOTE – also includes South Lanarkshire)

North Lanarkshire

Visit Lanarkshire  

Coordinator: Lanarkshire Area Tourism Partnership 



Coordinator: Orkney Islands Council/Orkney Tourism Group 

Contact: or 

Perth & Kinross

Perth City/City of Perth 

Coordinator: Perth and Kinross Council 

Contact: 01738 475727 or 01738 475728 


Coordinator: Crieff Succeeds BID Ltd 

Contact: 07412 847098 or 



Coordinator: Live Renfrewshire 

Contact: or 07538 037 957 

Paisley First 

Coordinator: Paisley First 

Contact: or 0141 237 8120 

Scottish borders

Coordinator: Scottish Borders Tourism Partnership 




Coordinator: Shetland Islands Council 

Contact: 01595 98 98 98 or 

(NOTE: also serves Dumfries & Galloway)

South Ayrshire

Visit South West Scotland 

Coordinator: Visit South West Scotland 


South Lanarkshire

Visit Lanarkshire 

Coordinator: Lanarkshire Area Tourism Partnership 



Your Stirling 

Coordinator: Your Stirling 


Love Loch Lomond 

Coordinator: Love Loch Lomond 

Due to the large area Loch Lomond and the Trossachs represent, this listing is also included in the Argyll & The Isles and West Dunbartonshire sections. 


West Dumbartonshire

West Dunbartonshire Council 

Coordinator: West Dunbartonshire Council 

Contact: via website 

Love Loch Lomond 

Coordinator: Love Loch Lomond 

Due to the large area Loch Lomond and the Trossachs represent, this listing is also included in the Stirling and Argyll & The Isles sections. 


Western Isles

Visit Outer Hebrides 

Also have an industry website 

Coordinator: Outer Hebrides Tourism 

Contact: Rob McKinnon, Chief Executive or 07808 098860, Mairi Thomson, Tourism Development Officer or 07717 283012 

West Lothian

Visit West Lothian 

Coordinator: Visit West Lothian 

Contact: Callum Findlay on