Reaching New Audiences
Event information
Date: 18 September
Time: 09:30 – 15:45
Organiser: Arts Marketing Association
Venue: Online
This one-day online event will help you create long-term approaches to inclusive marketing; with actionable insights you can put into practice every day.
You’ll come away feeling more confident about how to create truly inclusive marketing campaigns that engage diverse audiences and foster a sense of belonging.
During the day we’ll explore inclusive language, accessible marketing and how to use data to underpin and measure your approaches.
This is your chance to learn from industry experts and peers, and come away with practical tools to attract new audiences and build more inclusive marketing approaches.
Through expert speaker sessions, real-world case studies from cultural organisations and interactive small group discussions, you’ll gain valuable knowledge and space to reflect on what you will put into practice.
What will I gain?
- A clear understanding of why inclusive marketing matters and what this looks like in practice
- Tips for creating a sense of belonging through inclusive language, because words matter
- A set of actions that you can take from the day and implement immediately at your organisation to create more inclusive campaigns
Who is it for?
The AMA believes that equality, diversity, and inclusion (EDI) should underpin all the work we do in our roles, our organisations and society. To help share the latest thinking and best practice in this area we organise two annual events that focus on EDI:
Inclusivity and Audiences Day, which is aimed at those in leadership positions with an emphasis on why this work is so important.
Reaching New Audiences, which is aimed at those planning and delivering marketing activity and focuses on the practical steps you can take.
Therefore Reaching New Audiences is ideal for marketers at officer and manager level i.e. the ‘doers’.