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  • Last updated: April 6th 2023
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Diversifying your audiences

This webinar will help you define what ‘diversifying audiences’ means for your organisation. There is value in clarifying what diversity means. Approaches to and the understanding of ‘diversifying audiences’ are changing. It’s distinct from equality and inclusion.

Both this and the reaching digitally excluded audiences webinar were originally delivered for Year of Stories 2022 Community Stories Fund recipients, as part of a support programme organised by VisitScotland and Museums Galleries Scotland.

A teenager with medium-light skin and long brown hair, a teenager with medium-dark skin and short brown hair, and a teenager with light skin and long red hair stand in the doorway of a brown metal and wood tram. A sign on the side of the tram reads 'London Road and Clydebank'.

Webinar content

This session:

  • Explores how diversifying your audiences impacts your whole organisation
  • Offers ideas on how to embed diversity and inclusion in your marketing
  • Provides practical tips to start diversifying your audience

Who will benefit most from this session?

This session is suitable for anyone that wants to diversify their audience. It would be useful to think about which missing audiences you want to prioritise / target before watching this webinar.

Webinar speaker

Who is the speaker?

Mel Larsen | Consultant and Coach | Mel Larsen and Associates

Mel is a Business Growth Coach & Consultant helping freelancers, entrepreneurs and cultural organisations to have a vision and strategies that get results. Her work has taken her across the world including across the Caribbean, across Russia, Australia, Eastern Europe and South Africa.

Her clients have included Arts Council England, Australian Arts Council and The British Council.

She is author of ‘A Guide to working with Arts Ambassadors’ and co-author of ‘Open Up: museums for everyone’.

Webinar

Downloads
Reaching digitally excluded audiences - presentation
(PDF, 3 MB)
Download
Audience diversification notes - template
(DOCX, 49 KB)
Download
Identifying your audience
You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.
Evaluation
Understanding your audiences through Evaluation
Understanding who is coming to your museum means you're better informed to develop your content, interpretation, marketing, strategy, and planning.
Webinar: reaching digitally excluded audiences
This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.