Reaching digitally excluded audiences
This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.
Both this and the diversifying your audiences webinar were originally delivered for Year of Stories 2022 Community Stories Fund recipients, as part of a support programme organised by VisitScotland and Museums Galleries Scotland.
Webinar content
This session:
- Explores the meaning of digital exclusion/digital poverty
- Examines the types of audiences that might be excluded and why
- Helps you understand who your digitally excluded audiences are
- Offers ideas for reaching your digitally excluded audiences
- Shows you how to measure the success and impact of your approach and actions
Who will benefit most from this session?
Those with some basic marketing knowledge and an understanding of their target audiences.
Webinar speaker
Who is the speaker?
Christina Lister | Marketing Consultant | Christina Lister Comms
Christina is a marketing and audience development consultant with 20 years’ experience working in agency, in-house and consultancy positions.
Her experience spans larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums, SHARE Museums East and the AMA; and independent and smaller organisations including Jane Austen’s House, Stratford Circus Arts Centre, the Museum of Cambridge, American Library, Babylon Arts, Norwich Historic Churches Trust, and Ensemble Dance Co.
Webinar
Further Resources
Digital accessibility toolkits and ‘Reflect, Share, Inspire’ session resource packs from Digital Skills for Heritage. Includes resources on: Getting started with digital access and inclusion; Ensuring digital content is accessible; Accessible websites; Accessible marketing guide
“Inclusive Design is a methodology that enables and draws on the full range of human diversity.” Includes guidebooks, activity cards, worksheets and case studies on Inclusive Design for Cognition, and a series of videos on Inclusive Design in action.
Co-creation and Participation Resource Pack available to download as a series of PDFs. Sections include ‘Are you really co-creating?’; ‘Digital Inclusion’ and a ‘Directory of Participation’. This resource was developed through a project exploring co-creation and participation in Youth Justice Services.
“Training for Change is a training and capacity building organization for activists and organizers. We believe strong training and group facilitation is vital to movement building for social justice and radical change.” A series of practical training tools and articles including: Making Accessible Visuals for Online Meetings; Tips for Zoom Breakout Rooms; Empowering Participants with Disabilities and Transgender Participants; Tips for White Leaders leading Multi-Racial Groups.
Blog resource on planning online workshops which centre principles of diversity, equity and inclusion. Includes sections on: Building an inclusive space before the workshop; Creating an inclusive experience during the workshop; After the workshop.
Organisations and brands are increasingly looked to for stances on political issues which means digital marketing practices are subject to more scrutiny than ever before. In this webinar, The Space discuss the expectations, and accompanying limitations, that arts and culture marketing teams and individuals face when engaging with social justice issues online.