Marketing and Public Relations (PR)

Many museums and galleries are building resilience by developing innovative responses to a wide variety of social, economic, and environmental challenges. Learn more about some of the innovative approaches museums are taking.

This page suggests simple adjustments to help people find the information they need before visiting your museum.

By using existing resources and planning ahead it’s entirely possible to run a small marketing campaign on a limited budget. Here are some top tips on how to do that.

Evaluation helps you understand who comes to your museum. Learn more about evaluating your audience to help inform your content, interpretation, marketing, strategy, and planning.

This webinar will help you define what ‘diversifying audiences’ means for your organisation. There is value in clarifying what diversity means. Approaches to and the understanding of ‘diversifying audiences’ are changing. It’s distinct from equality and inclusion. 

This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.

Professional photography can transform your marketing and attract new audiences to your museum or gallery. This guide will help you identify your needs, build a brief for photographers, and plan a photoshoot.

Find out how you can work with VisitScotland, as well as regional and destination marketing organisations to attract more visitors to your museum or gallery.