Marketing and Public Relations (PR)

Find out how you can work with VisitScotland, as well as regional and destination marketing organisations to attract more visitors to your museum or gallery.

This Knowledge Exchange event explored how museums and galleries can work with influencers to effectively promote their venues.

This webinar will help you define what ‘diversifying audiences’ means for your organisation. There is value in clarifying what diversity means. Approaches to and the understanding of ‘diversifying audiences’ are changing. It’s distinct from equality and inclusion. 

This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.

Public advocacy or awareness days can be a great way for museums and galleries to celebrate their collections, engage with audiences, and raise awareness of social causes.

This page suggests simple adjustments to help people find the information they need before visiting your museum.

In this knowledge exchange event we hear from Adam Lisik, Software Operations and Support Lead at Waterstons Ltd. Adam shares some insights and tips on things you need to consider when creating a new website.