Workforce
Skills & Confidence
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Marketing and Public Relations (PR)
Read these guides for advice on how to promote your museum or gallery through press, advertising, and digital content.
Webinar: diversifying your audiences
This webinar will help you define what ‘diversifying audiences’ means for your organisation. There is value in clarifying what diversity means. Approaches to and the understanding of ‘diversifying audiences’ are changing. It’s distinct from equality and inclusion.
Webinar: reaching digitally excluded audiences
This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.
Calendar of annual awareness events
Public advocacy or awareness days can be a great way for museums and galleries to celebrate their collections, engage with audiences, and raise awareness of social causes.
Top tips for a visitor-friendly website
This page suggests simple adjustments to help people find the information they need before visiting your museum.
Knowledge Exchange: project managing your next museum website
In this knowledge exchange event we hear from Adam Lisik, Software Operations and Support Lead at Waterstons Ltd. Adam shares some insights and tips on things you need to consider when creating a new website.