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Marketing and Public Relations (PR)

Read these guides for advice on how to promote your museum or gallery through press, advertising, and digital content.

Marketing Toolkit
Our Marketing Toolkit will help you with your marketing activity. It includes information on knowing your audiences, where and how to market, developing your branding, and improving your photography.
Public Relations (PR) Toolkit
We've developed a PR Toolkit to help you with your PR activity. This includes advice on which channels to use, how to write a press release, and how you can work with influencers.
Social Media Toolkit
When social media is used effectively, it can play a key role in supporting your museum’s marketing and engagement objectives. This guide will help you develop a digital presence that's right for you and your audiences.
Knowledge Exchange: Project Managing your Next Museum Website
In this knowledge exchange event we hear from Adam Lisik, Software Operations and Support Lead at Waterstons Ltd. Adam shares some insights and tips on things you need to consider when creating a new website.  
Calendar of annual awareness events
Public advocacy or awareness days can be a great way for museums to celebrate their collections, engage with audiences, and raise awareness of social causes.
Scottish tourism industry contacts
When marketing your business or event to tourists, it’s most effective to team up with other local and regional businesses and tourism organisations.
Top tips for a ‘no budget’ marketing campaign
By using existing resources and planning ahead it’s entirely possible to run a small marketing campaign on a limited budget. Here are some top tips on how to do that.
Top tips for a visitor-friendly website
This page suggests simple adjustments to help people find the information they need before visiting your museum.