Marketing and Public Relations (PR)

Social media can play a key role in supporting your museum’s marketing and engagement objectives. This guide will help you develop a digital presence that's right for you and your audiences.

Our Marketing Toolkit will help you with your marketing activity. It includes information on knowing your audiences, where and how to market, developing your branding, and improving your photography.

We've developed a PR Toolkit to help you with your PR activity. This includes advice on which channels to use, how to write a press release, and how you can work with influencers.

Google Business Profiles are something many people use every day. From checking opening times to flicking through images of cake from the cafe, visitors will often use a Google Business Profile as their primary source of information before visiting your museum.

Public advocacy or awareness days can be a great way for museums and galleries to celebrate their collections, engage with audiences, and raise awareness of social causes.

This Knowledge Exchange event explored how museums and galleries can work with influencers to effectively promote their venues.

You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.

In this knowledge exchange event we hear from Adam Lisik, Software Operations and Support Lead at Waterstons Ltd. Adam shares some insights and tips on things you need to consider when creating a new website.  

This recorded presentation highlights how museums can create compelling social media content that reaches the right audiences and supports their organisational objectives.