Marketing and Public Relations (PR)

By using existing resources and planning ahead it’s entirely possible to run a small marketing campaign on a limited budget. Here are some top tips on how to do that.

You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.

Evaluation helps you understand who comes to your museum. Learn more about evaluating your audience to help inform your content, interpretation, marketing, strategy, and planning.

We've developed a PR Toolkit to help you with your PR activity. This includes advice on which channels to use, how to write a press release, and how you can work with influencers.

Our Marketing Toolkit will help you with your marketing activity. It includes information on knowing your audiences, where and how to market, developing your branding, and improving your photography.

Professional photography is a great way to promote your museum or gallery to potential visitors. It can transform your website, social media, and print materials.

Find a list of Scottish regional and destination marketing contacts for your local area.

When social media is used effectively, it can play a key role in supporting your museum’s marketing and engagement objectives. This guide will help you develop a digital presence that's right for you and your audiences.

This Knowledge Exchange event explored how museums and galleries can work with influencers to effectively promote their venues.