Marketing and Public Relations (PR)

Public advocacy or awareness days can be a great way for museums and galleries to celebrate their collections, engage with audiences, and raise awareness of social causes.

Google Business Profiles are something many people use every day. From checking opening times to flicking through images of cake from the cafe, visitors will often use a Google Business Profile as their primary source of information before visiting your museum.

Social media can play a key role in supporting your museum’s marketing and engagement objectives. This guide will help you develop a digital presence that's right for you and your audiences.

Professional photography can transform your marketing and attract new audiences to your museum or gallery. This guide will help you identify your needs, build a brief for photographers, and plan a photoshoot.

Many museums and galleries are building resilience by developing innovative responses to a wide variety of social, economic, and environmental challenges. Learn more about some of the innovative approaches museums are taking.

By using existing resources and planning ahead it’s entirely possible to run a small marketing campaign on a limited budget. Here are some top tips on how to do that.

You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.

Evaluation helps you understand who comes to your museum. Learn more about evaluating your audience to help inform your content, interpretation, marketing, strategy, and planning.

We've developed a PR Toolkit to help you with your PR activity. This includes advice on which channels to use, how to write a press release, and how you can work with influencers.