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Audience and Visitors

Find out how to identify, diversify, and accommodate for audiences at your museum or gallery.

Understanding your audiences through Evaluation
Evaluation helps you understand who comes to your museum. Learn more about evaluating your audience to help inform your content, interpretation, marketing, strategy, and planning.
New museums
Connecting with visitors
Connecting with visitors is one of the most important aspects of running a museum. Make your establishment open and accessible in order to build a visitor attraction with a sustainable number of guests. 
Identifying your audience
You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.
Knowledge Exchange: Working with influencers
This Knowledge Exchange event explored how museums and galleries can work with influencers to effectively promote their venues.
Knowledge Exchange: Health & Wellbeing in Museums
This Knowledge Exchange event explored how museums and galleries can help to improve health and wellbeing within their communities as well as how they can effectively work in partnership with health and social care practitioners.
Webinar: diversifying your audiences
This webinar will help you define what ‘diversifying audiences’ means for your organisation. There is value in clarifying what diversity means. Approaches to and the understanding of ‘diversifying audiences’ are changing. It’s distinct from equality and inclusion. 
Webinar: reaching digitally excluded audiences
This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.
Knowledge Exchange: Engaging Schools and Communities with STEM/STEAM
In this Knowledge Exchange event from Museums Galleries Scotland, speakers discuss increasing connection and engagement of Scottish heritage organisations with STEM education, using their collections, inside and outside of their venues.