Audience and Visitors

In this Knowledge Exchange event from Museums Galleries Scotland, speakers discuss increasing connection and engagement of Scottish heritage organisations with STEM education, using their collections, inside and outside of their venues.

This webinar will help you define what ‘diversifying audiences’ means for your organisation. There is value in clarifying what diversity means. Approaches to and the understanding of ‘diversifying audiences’ are changing. It’s distinct from equality and inclusion. 

This webinar explores how you can engage with digitally excluded audiences. Many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.

Things to consider when creating a visitor attraction. Including social media, accessibility, and facilities.

You need visitors for your museum to be a success. Understanding your visitors and who you’d like to attract is essential: who they are, where they come from, their likes and dislikes. This can help you build a stronger museum that appeals to more people.